Home Depot puts location in the forefront to drive in-store traffic, mobile sales - Mob... - 1 views
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Simeon Spearman on 05 Nov 12"The company is running its new mobile advertising campaign within The Weather Channel's iPhone application. Home Depot has used mobile advertising in the past to bolster brand awareness and engagement. "By adding store location functionality to the ad unit, the brand expertly displays their understanding and appreciation of the unique contextual requirements of an audience made up of a sizable percentage of likely moving targets," said Scott Forshay, mobile and emerging technologies strategist at Acquity Group."